A Brief History of Tourism in Bhutan

For centuries, Bhutan remained one of the world's most secluded Himalayan kingdoms, carefully preserving its traditions, spiritual heritage, and pristine environment. The Kigdom chose a path of thoughtful engagement wth the outside world, guided by the belief that progress should never come at the cost of the culture and identity.

In 1974, during the coronation of His Majesty the Fourth Druk Gyalpo, Bhutan officially welcomed its first group of international visitors. This marked the beginning of a unique journey, not toward mass tourism, but toward meaningful tourism.

Even before opening its doors, Bhutan prepared carefully. After joining the United Nations in 1971, the Royal Government of Bhutan establised the Department of Tourism and crafted a policy rooted in a simple yet powerful principle of "High Value, Lowe Volume." Rather than opening its door to attract large crowds, Bhutan sought to welcome conscious travellers who value culture, nature, and authenticity by implementing Minimum Daily Package Rate (MDPR). This all-inclusive daily rate covered accommodation, meals, transport, a licensed guide and a royalty fee that contributed directly to national development. Through this system, tourism revenue supported free education, free healthcare, infrasture and preservation of cultural and natural heritage,

In 2008, the philosophy evolved into "High Value, Low Impact," further strengthening Bhutan's commitment to sustainability and responsible travel.

In 2022, the Minimum Daily Package Rate was abolished and introduced a Sustainable Development Fee (SDF) of USD 100 per person per night, which is separate from and in addition to the cost of the tour package. The SDF goes directly toward funding Bhutan's free healthcare, free education, tourism infrastructure, environmental conservation efforts and carbon negative initiatives.

Today, when you visit Bhutan, you are not simply exploring a destination, you are contributing to a development philosophy that places well-being, culture and sustainability at its core.

At Bhutan Acorn Tours & Travel, we are proud to be part of this remarkable journey. Our role goes beyond arranging travel logistics, we act as a cultural bridge, ensuring that every visitor honours Bhutan's values while offering our guests authentic and unforgettable experiences. Guided by the spirit of sustainable tourism and our belief "We Take You Beyond the Ordinary," we design journeys that foster meaningful connections with our people, traditions, and landscapes.

When you travel with us, you are not just visiting Bhutan, you are becoming part of its story.